Anita Rolls

Anita’s own career experience inspired her to launch So, What Do You Do? and to follow her passion of helping busy professionals find the career strategy that is right for them.

Whether she is coaching an individual within a large corporation or a conducting a career strategy workshop, what clients value most is Anita’s hands-on understanding of the everyday challenges people face in today’s pressurised and complex global work environments.

Her insightful coaching acts as a catalyst, sparking fresh thinking to help clients develop their own authentic leadership style and become the “best possible version of themselves”.  She has helped many clients to “hit the nail on the head” and to get clarity on their situation as well as see possibilities they had not noticed before to help them move forwards.

Anita is also on the faculty of the Academy of Executive Coaching for the Practitioner Diploma in Executive Coaching.

So, What Is Our Approach?

We believe that those who are the most energised at work, are the ones with the strongest connection between who they are, what they do and how they do it.

But figuring it out on your own isn’t easy and, let’s face it, most of us are too busy “in” the day to day of our jobs, to take time to step back and think strategically about where we are going.

Our coaching programmes and boutique workshops are specifically designed to help people join the dots between what matters to them now and what they want to contribute to the world through their work.

So, Why Do We Do It?

Easy! There are three main reasons:

It’s professional. We truly enjoy helping people make sense of what’s happening in their world and helping them figure out how to move forward in a way that’s meaningful for them.

It’s also personal. We get that it’s harder than ever to find your place in the new world of work because we’ve been there ourselves. The good news is that there are now more career opportunities today than any time in history. With So, What Do You Do?, you don’t need to be one of those many talented, hardworking and successful people struggling…

…to get started in a direction they want,

…to get ahead in the organisation they are in, which no longer has any defined career paths,

…to find their place in a constantly changing workplace.

We can help you sort through the chaos and decide what you really want.

It’s what we love doing!